Sbarro, the iconic quick service restaurant best known for its XL New York style pizza by the slice, announces a nationwide rebranding and the premiere of its first free standing restaurant in the Clintonville neighborhood of Columbus, Ohio in October 2015.
The new stand-alone concept represents a major innovation for the Sbarro brand, which currently operates more than 800 eateries in shopping malls, airports and travel plazas in cities across the world. The Clintonville eatery will be located at 3645 N. High Street, Columbus, Ohio and will feature delivery and carry-out services, as well as indoor seating for 20 and an outside patio.
“This move represents a real progression of the brand and a glimpse into the Sbarro of the future,” said J. David Karam, CEO of Sbarro. “We’ve listened to our customers and are excited to take our concept out of the food court setting and into their neighborhoods. It will now be easier than ever to give guests the opportunity to enjoy the Sbarro pizza they know and love in the comfort of their own home.”
Under the leadership of CEO J. David Karam, Sbarro will continue to rollout an innovative brand update over the next two years, both nationally and internationally. In addition to refreshed branding and the remodeling of many of its restaurants, a newly updated menu will center around the company’s specialty. “It’s not simply a new dining experience, but an entirely new look, feel and culture,” said Anne Pritz, Chief Marketing Officer of Sbarro. “We’ve gone back to our roots with laser focus on what we are famous for – XL New York style pizza made fresh daily with high-quality ingredients. This focus clearly defines our path for product innovation and delivers the menu our guests are looking for from our brand today.”
As the first to popularize selling original NY style pizza by the slice, Sbarro is embracing a freshness philosophy by continuing to offer pizzas, strombolis and other favorites that feature dough that’s made in-house daily, 100% whole milk mozzarella cheese and their signature San Marzano-style tomato sauce.
Sbarro relocated its headquarters from Melville, New York to Columbus, OH in the summer of 2014. The company plans to open additional restaurants in Dublin, Worthington and near the campus of The Ohio State University in 2015.